Demographics

 

The projected demographics of This is How We Roll™ participants and fans are:

 

	Diverse in ethnic and religious background
	Almost equally split between males and females
	Between the ages of 21-49 year old age groups,  the major buying public for every product
	Language is unrestricted
	Income is unlimited
	Avid car fans, owners, dealers, and suppliers
	Travelers locally and nationally
	Women, men and children
	Local and national businesses
	Projected attendance is 40,000 to 1.5 million people
	Automobiles